Famous Grouse - Scotch Whisky
Famous Grouse - Scotch Whisky
Famous Grouse는 스코틀랜드에서 지난 15년간 스코틀랜드 국가대표팀 럭비팀을 공식 후원하고 있으며,
티셔츠에 Grouse(뇌조)를 그려넣고, 매초 당 3잔씩 판매되고 있으며, 지난 25년간 스코틀랜드 판매율1위,
영국내 판매율 2위, 전세계에서는 판매율 9위의 스카치위스키입니다.
1792년 Matthew Gloag& Son사의 설립자인 Matthew Gloag는 와인 식품상의 딸과 결혼하여, 장인의 사업을
물려 받았습니다.
그는 스코틀랜드의 증류소로 부터 많은 몰트 위스키를 사 들였으며, 그의 술 저장 창고의 명성은 날로 쌓여갔습니다.
1842년 빅토리아 여왕이 Perth를 방문했을때 Matthew Gloag가 왕실연회의 와인납품을 위하여 초대되었습니다.
1860년 Matthew Gloag의 아들 Wiliam이 사업을 인수 받고, 블랜디드 위스키 사업에 뛰어 들었습니다.
윌리엄의 조카 (설립자 Matthew Gloag의 손자)인 할아버지의 이름을 딴 Matthew Gloag이 프랑스 보르도에서
와인 산업을 하고 있던 중, 필록세라의 영향으로 와인사업이 어렵게 되자, 삼촌 윌리엄의 사업을 이어 받았습니다.
그는 회사의 모든 역량을 위스키사업에 집중하였고, 1896년 그의 첫 브랜드인 Bridge of Perth가 출시되었습니다.
바로 다음해인 1897년 새로운 위스키 브랜드인 Grouse를 출시 하였습니다.
이 1897년이 Matthew Gloag & Son Ltd.사의 공식 창업 년도 입니다.
이 브랜드는 당시 사냥철 시즌이 되면 Perth에 찾아오는 사냥꾼들을 끌기위하여 스코틀랜드에서 가장 인기있는
사냥감이었던 Grouse(뇌조)를 브랜드로 출시 하였습니다.
초기 병 라벨의 뇌조 모습은 Matthew Gloag의 딸이었던 Philippa가 그린 그림이 유명한 트레이드 마크가 되었습니다.
후에 그의 예상은 적중하였고, 이 술은 점차 유명해졌습니다.
그런 연유로 유명한 이라는 의미의 Famous가 브랜드 앞에 붙어 Famouse Grouse라는 이름으로 변경되었습니다.
1920년 작은 해외시장을 개척했고, 1936년 병입 공장과 저장 창고를 Perth에 세웠습니다.
스코틀랜드의 중심지역과 Glasgow의 새로운 소비자를 공략하기 시작했을때도 여전히 많은 페이머스 그라우스의
애호가들은 Perth에 있었습니다.
미국의 금주령 기간에도 미국으로 수출하기 위하여, 밀수통로의 요충지인 캐리비안으로 위스키를 수출하였습니다.
1970년 당시 회장이었던 Matthew Frederick Gloag가 그의 부인과 함께 사망했으며, 그의 가족들은 징벌적 상속세를
부가 받게 됩니다.
징벌적 상속세로 인하여 회사가 어려워졌을 당시, 소비자들은 페이머스 그라우스가 계속 생산되기를 바랬습니다.
소비자들의 염원이 이루어지듯, 당시 페이머스 그라우스의 중요한 원액을 제공하는 Highland Distilleries에 매수되어,
페이머스 그라우스는 계속 생산될 수 있게 되었습니다.
Highland Distilleries는 페이머스 그라우스를 증진시킬 여러 요소들을 갖고 있었으며, 주변 상황도 유리했습니다.
(당시 EUC에서 Johnnie Walker의 브랜드를 유럽 시장에서 철수 시켰습니다).
John Macphail의 뛰어난 리더쉽 아래 스코틀랜드 시장의 탑을 목표로 하여, 10년 동안 스코틀랜드 시장에서 두배로 성장
하였으며, 이와 같은 성과는 1980년대 해외 시장에서도 이루어 졌습니다.
1980년 ~ 1997년 까지 스코틀랜드 시장에서 가장 많이 팔리는 브랜드였으며, 기존 메이저급 블랜디드 위스키가
판매율이 감소되는 것과 반대로, 메이저급 블랜디드 위스키 제품으로는 유일하게 시장 점유율을 증가 시켰습니다.
스카치 위스키는 최고의 품질에 도달하는 시점이 모든 위스키마다 다릅니다.
때문에, 페이머스 그라우스는 가장 넓은 범위의 선택에서 각기 다른 위스키들이 절정에 도달되는 시점의 원액만을
선택하여 블랜딩함으로써 최고의 품질을 만들어 냅니다.
위스키의 생산에 있어서 가장 중요한 점은, 얼마나 오래 숙성을 시켰는가 보다는, 어떤 통에서 숙성을 시켰는지가 더
중요합니다.
Famous Grouse에 사용되는 원액은 대부분 최고 품질의 Sherry Cask에서 숙성 시킨 몰트 위스키가 사용되었으며,
그 중의 많은 비율은 처음 재사용(first fill)한 통 속에서 숙성된 원액을 사용하여, 매우 풍부한 풍미를 선보입니다.
페이머스 그라우스에 사용되는 몰트 위스키의 비율은 35%이며, 핵심몰트위스키는 Highland Park, Tamdhu,
Macallan. Glenturret (스코틀랜드에서 가장 오랜 증류소) 등의 몰트 위스키가 사용되었습니다.
나머지 65%의 그레인 위스키는 North British와 Cambus가 사용되었습니다.
1999년 부터 여러 증류소에서 동일한 년도에 증류한 Vintage Whisky들을 블렌딩한 Vatted Malt Vintage Whisky와,
10년, 12년, 15년, 18년, 21년, 30년 숙성 Malt Whisky들을 생산하고 있습니다.
1. Famous Grouse 스카치 위스키 소개
The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son Ltd. in 1897,
and now produced by The Edrington Group.
The malt whiskies used in The Famous Grouse blend include The Glenrothes, Highland Park Single Malt and
Macallan Single Malt.
Its emblem is the Red Grouse
1) History
Matthew Gloag was grocer and wine merchant in Perth, Scotland. Gloag purchased whiskies from distilleries
around Scotland, and when Queen Victoria visited Perth in 1842, he was invited to supply the wines for the
royal banquet.
In 1860 his son William Gloag took over the company and began producing blended whiskies.
In 1896 William's son Matthew, named after his grandfather, took over the company.
He created The Grouse Brand blend in 1897, which was later renamed "The Famous Grouse".
In 1970 the still family owned Matthew Gloag & Son Ltd. company was sold to Highland Distillers,
after the chairman Matthew Frederick Gloag died.
2) Royal banquet
Like so many early whisky companies, Matthew Gloag & Son Ltd., has its origins in the early
19th century, when the founder established himself as a grocer and wine merchant in Perth.
Matthew Gloag bought malt whiskies from distilleries around Scotland and built up a reputation for his cellars.
When Queen Victoria visited the town in 1842, Gloag was invited to supply the wines for the royal banquet.
3) The Grouse Brand
In 1860 his son William took over the company and began to add blended whiskies to the range of drinks
offered by the firm, then in 1896 William's son, another Matthew, who had worked in the wine trade in Bordeaux,
took over the running of the business.
He created a blend in 1897 which was first called The Grouse Brand.
This became so well known around Perth that the name was justifiably changed to the Famous Grouse.
In the 1920s small overseas markets were established, and in 1936 the company built a bottling plant and
bonded warehouse in Perth, but the Famous Grouse's following remained mainly local until the 1960s,
when it began to win a following in Glasgow and the Central Belt of Scotland.
4) Highland Distilleries
The company was still entirely owned by the Gloag family, but in 1970 both Matthew Frederick Gloag
(the Chairman) and his wife died, and the family was hit by punitive death duties.
A friendly buyer was sought to secure the future of the company, and the obvious choice was
Highland Distilleries, from whom Gloags bought many of their whiskies.
Highland had the resources to promote The Famous Grouse, and conditions favoured them. Under the able
leadership of John Macphail, and aiming for the top end of the market in Scotland, the brand doubled
its sales within the home market during the decade (to about one million cases), and achieved the same
performance overseas during the I980s.
It has been the best-selling blended whisky brand in Scotland since 1980.
5) Trivia
The Famous Grouse is the best selling whisky in Scotland.
It is supported by a series of award winning television adverts featuring "Gilbert", named after the rugby ball
manufacturer.
The Famous Grouse was the primary sponsor of the Scotland national rugby union team from 1990 until 2007.
The Famous Grouse is the drink of choice for several characters in The Corps, a series of novels by W. E. B. Griffin.
In 2007 a peated special version of The Famous Grouse called The Black Grouse developed for the Swedish
market was released.
Along with Coca-Cola, The Famous Grouse has become known in the United Kingdom for focusing a great deal of
its advertising at Christmas.
2. Famous Grouse 위스키 종류
1) Special Bottle
Famous Grouse Liqueur
Famous Grouse Finest
Famous Grouse Black Grouse
Famous Grouse Special Label Dad
Famous Grouse Personalised Bottle
Famous Grouse Rugby World Cup 1999
Famous Grouse Open Championship 2000
Famous Grouse Murrayfield 2005
2) Cask Bottle
Famous Grouse Cask Strength
Famous Grouse Bourbon Cask Finish
Famous Grouse Islay Cask Finish
Famous Grouse Port Wood Finish
Famous Grouse Scottish Oak Finish
3) Decanter
Famous Grouse Prestige Decanter
Famous Grouse White Decanter
Famous Grouse Highland Decanter
Famous Grouse Highland Decanter Centenary
Famous Grouse Royal Doulton Decanter
4) Aged Bottle
Famous Grouse 7
Famous Grouse 12
Famous Grouse 15
Famous Grouse 15 World Rugby Select
Famous Grouse 21 Millennium Decanter
Famous Grouse 30
5) Malt Whisky
Famous Grouse Malt Whisky
Famous Grouse 10 Malt Whisky
Famous Grouse 12 Malt Whisky
Famous Grouse 15 Malt Whisky
Famous Grouse 18 Malt Whisky
Famous Grouse 21 Malt Whisky
Famous Grouse 30 Malt Whisky
6) Vintage Malt Whisky
Famous Grouse 1987 12 Vintage Malt
Famous Grouse 1989 12 Vintage Malt
Famous Grouse 1992 12 Vintage Malt
3. Famous Grouse 위스키 가격 및 설명
1) Blended Whisky
Famous Grouse Liqueur / 70cl / 35% ￡ 21.84
Famous Grouse Liqueur / 100cl / 35% ￡ 24.99
The Famous Grouse Whisky Liqueur is a smooth whisky liqueur infusing citrus fruits, spices
and of course the Famous Grouse whiskies creating a refined blended liqueur. A real treat as
this product is not generally available.
Colour: Rich golden harvest colour.
Nose: Rich, slightly citrus, spicy, gingery.
Taste: Fresh ginger, spicy, sweet and Seville oranges.
Finish: Warm afterglow,smooth.
Famous Grouse Murrayfield 2005 / 50cl / 40% ￡ 10.99
Exclusive Murrayfield bottling of Scotland's favourite whisky.
This 50cl bottle is a strictly limited edition of only 67,800 bottles, one for each seat at
Murrayfield stadium , the home of Scottish Rugby.
Famous Grouse / 70cl / 40% ￡ 13.49
Famous Grouse / 100cl / 40% ￡ 16.99
Famous Grouse / 150cl / 40% ￡ 25.99
Famous Grouse / 200cl / 40% ￡ 45.00
Famous Grouse / 450cl / 40% ￡ 100.00
Named after the Red Grouse, Scotland´s national game bird, The Famous Grouse is testimony to
the unsurpassed blending skills of Matthew Gloag and Son, a family business founded in 1800.
Finest malt whiskies, such as The Macallan and Highland Park are married with exceptional grain
whiskies for an unusually long period in fully seasoned oak casks.
Thus creating a blend of the smoothest possible character.
Raised in the Highlands, The Famous Grouse is proud to be Scotland´s favourite whisky.
Black Grouse / 70cl / 40% ￡ 17.99
In 2007, The Black Grouse developed for the Swedish market was released.
An exciting addition to The Famous Grouse family and only available in international markets.
At first taste you'll be surprised by the rich flavoursome smokey whisky influence of the peated
malt whiskies, then you'll experience the trademark smoothness of The Famous Grouse.
The finish is long, smokey.
Aromatic and a just reward for embracing the darker side of Scotland´s Favourite Whisky.
Famous Grouse Port Wood Finish / 70cl / 40% ￡ 17.99
The Port Wood Finish is the same famously smooth blend that makes The Famous Grouse the best loved
Scotch whisky in Scotland.
The Port Wood wraps the distinctive Speyside notes of The Famous Grouse in hints of fruity blackcurrant.
Famous Grouse Special Label Dad / 70cl / 40% ￡ 19.99
Choose who you would like to be Famous.
Perhaps you would like a bottle of The Famous Dad, The Famous Golfer or even The Famous Uncle Albert.
Tell us whose name you would like to see on this very special bottle.
The label allows for a name on the front, but there is plenty of space on back label for a special
message from you to that Famous person.
Famous Grouse 12 Year Old / Gold Reserve / 70cl / 40% ￡ 20.99
Famous Grouse 12 Year Old / Gold Reserve / 5cl / 40% ￡ 2.99
Created to celebrate the centenary of the Famous Grouse brand, this is a cut above the norm,
with a high proportion of malt whiskies (including Macallan and Highland Park) in the mix.
In 1896 The Famous Grouse was created to meet the needs of the growing number of discerning sporting
visitors to Highlands of Scotland.
A century of craftsmanship and an outstanding commitment to quality has ensured a worldwide appreciation
of The Famous Grouse.
This commitment has inspired the creation of Famous Grouse Gold Reserve Deluxe Scotch whisky.
Famous Grouse 15 Year Old / 70cl / 40% ￡ 35.00
Famous Grouse 15 World Rugby Select / 70cl / 40% ￡ 35.00
Famous Grouse Scottish Oak Finish / 50cl / 44.5% ￡ 34.99
This rare bottling of Scotland's Favourite Whisky finished in Scottish Oak will appeal to whisky lovers
and collectors alike.
The casks were made from local Perthshire oaks which bring a whole new dimension to this well loved dram;
the familiar fruitiness is enhanced by extra vanilla notes and a surprisingly long, rich, sweet finish.
Only 7049 bottles produced.
Famous Grouse Prestige / 70cl / 43% ￡ 35.00
Famous Grouse Highland Decanter / 70cl / 40% ￡ 120.00
Famous Grouse Highland Decanter Centenary / 70cl / 40% ￡ 199.00
2) Malt Whisky
Famous Grouse Malt Whisky Aged 10 Years / 70cl / 40% ￡ 22.00
The Famous Grouse 10 year old malt whisky is created from the finest single malt scotch whiskies including
the world renowned The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 10 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse Malt Whisky Aged 12 Years / 70cl / 40% ￡ 24.99
The Famous Grouse 12 year old malt whisky is created from the finest single malt scotch whiskies including
the world renowned The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 12 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse Malt Whisky Aged 15 Years / 100cl / 40% ￡ 49.99
The Famous Grouse 15 year old malt whisky is created from the finest single malt scotch whiskies including
the world renowned The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 15 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse Malt Whisky Aged 18 Years / 70cl / 40% ￡ 49.99
This award winning whisky is created from the finest single malt scotch whiskies including the world renowned
The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 18 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse Malt Whisky Aged 21 Years / 70cl / 40% ￡ 69.99
The Famous Grouse 21 year old malt whisky is created from the finest single malt scotch whiskies including
the world renowned The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 21 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse Malt Whisky Aged 30 Years / 70cl / 40% ￡ 99.99
The Famous Grouse 30 year old malt whisky is created from the finest single malt scotch whiskies including
the world renowned The Macallan and Highland Park.
These whiskies are left undisturbed to mature for a minimum of 30 years.
Only then is each cask individually selected to create a malt whisky of exceptionally smooth character.
Famous Grouse 1987 12 Vintage Malt / 70cl / 40% ￡
Famous Grouse 1989 12 Vintage Malt / 70cl / 40% ￡
Famous Grouse 1992 12 Vintage Malt / 70cl / 40% ￡ 24.79
100% oak matured malt scotch whisky distilled in 1992 and bottled in 2003. Age: 12 Year Old
The Famous Grouse vintage malt whisky is created from the finest whiskies of a single year's distillation.
Whiskies from some of Scotland's greatest distilleries, including The Macallan and Highland Park, are left undisturbed to mature for a number of years.
Only when the Master Distiller is satisfied the whisky has reached the pinnacle of its glory is each cask individually
selected to create a malt whisky of exceptionally smooth character.
3) Glenturret
Miniature Malt Gift set / 5cl x 4 / 40% ￡ 15.00
Contains 1x 5cl bottles of Glenturret 10 year old, Macallan 10 year old, Highland Park 12 year old and
The Famous Grouse 10 Year old.
Glenturret 10 Years Old / 5cl / 40% ￡ 4.99
Glenturret 10 Years Old / 70cl / 40% ￡ 25.99
Glenturret 10 Year Old Malt Gift Box / 70cl / 40% ￡ 38.00
The best ingredients, the purest water and the longest tradition of distilling excellence come together in a
strong, smooth and mellow whisky, with a glorious bouquet and a natural golden hue.
A dram of Glenturret is a wonderful luxury, reserved for those who find the time to savour it.
Gift box contains one 70cl Glenturret 10 year old single malt and 4 Glenturret tumblers.
Glenturret Single Cask 14 Years Old / 70cl / 59.7% ￡ 65.00
The best ingredients, the purest water and the longest tradition of distilling excellence come together in a
strong, smooth and mellow whisky, with a glorious bouquet and a natural golden hue.
A dram of Glenturret is a wonderful luxury, reserved for those who find the time to savour it.
An exciting opportunity to buy a single cask Glenturret Bottle, only 576 bottles.
Glenturret Single Cask 15 Years Old / 70cl / 55.3% ￡ 75.00
The best ingredients, the purest water and the longest tradition of distilling excellence come together in a
strong, smooth and mellow whisky, with a glorious bouquet and a natural golden hue.
A dram of Glenturret is a wonderful luxury, reserved for those who find the time to savour it.
An exciting opportunity to buy a single cask Glenturret Bottle, only 582 bottles.
Glenturret Single Cask 29 Years Old / 70cl / 55.6% ￡ 175.00
The best ingredients, the purest water and the longest tradition of distilling excellence come together in a
strong, smooth and mellow whisky, with a glorious bouquet and a natural golden hue.
A dram of Glenturret is a wonderful luxury, reserved for those who find the time to savour it.
An exciting opportunity to buy a single cask Glenturret Bottle, only 246 bottles.
